Client: LOCAMENTE. Own brand product.
Objective: Creation of a party aimed at the LGBTI and gay-friendly public with the purpose of recovering the good fun and lack of prejudice of the 90’s. It was created based on the pop culture with the intention of integrating all kinds of tribes and styles and offering varied musical styles.
Action: Creation of the brand (naming, logo, image) + Communication + Shows and Content + Programming + Production.
‘TANGA! Party’ was born in Barcelona in 2015 and it has become one of the LGBTI and gay-friendly parties of reference. Since 2016, it has also been successfully carried out in Madrid, and in this 2018 we have landed for the first time in London. The party themes are classic movies such as ‘Grease’ or ‘Kill Bill’, series like ‘Baywatch’, pop phenomenons such as the ‘Spice Girls’, and divas like ‘Madonna, Lady Gaga or Britney’. Communication always seeks to connect with the audience and make them smile.
In each party we create a video-flyer with our Dj Mata as protagonist involved in all kinds of roles. He dares with all kind of divas!
Even ‘The Beauty and the Beast’. If only Disney could see it…
And how do we prepare TANGA! Party? Coinciding with our second anniversary we decided to record the entire creation process and this was the result.
In TANGA! Party we have had the pleasure to have as guests outstanding international and national pop artists.