Client: Dreamlines / Axel Hotels
Objective: Creation of a LGTBI cruise brand with performances of international pop artists. Introduce the product to the LGBTI community in Europe and make an attractive proposal with entertainment and artistic content.
Action: Naming + Logo + Corporate image. Strategy and communication campaign, advertising and Social Media Strategy. Proposal of concept and topic, artistic content and entertainment program. Creatiom of spot and materials for Social Media. Special promotional actions.