Client: Locamente together with the group Baila Cariño.
Objective: Creation and organization of a festival in Torremolinos. It’s a town that has become popular in recent years as a gay tourist destination in the summer.
Action: Naming + Logo + Image + Online communication strategy + Content and production of the event.
The concept of Macarena is simple: the best parties go together on holiday to Torremolinos, as a great (and curious) family. Festivities of different styles come together for the first time in an attractive summer proposal for different LGTBI audiences.