Client: LOCAMENTE & SHARE MUSIC
Objective: To bring the event Love the 90s in Concert to Barcelona. The festival brings together the most important dance music of the 90’s.
Action: Online and offline communication strategy + Media Call and Press Conference organisation + actions with Influencers + Production of the event in Palau Sant Jordi (the venue) together with Share Music.
In collaboration with Madrid based event agency Share Music), on the 7th July we brought the musical phenomenon of the year to Palau Sant Jordi. After triumphing in Madrid and Valencia, it was time for Barcelona to experience a journey to the past enjoying the rhythm and best hits of artists such as Technotronic, SNAP!, Corona, Vengaboys, Ace of Bace or Chimo Bayo.
LocaMente organised the media call, press conference and communication strategy. The campaign also included outdoor advertising, radio promoting, social media, influencers and agreements with partner platforms’ such as Club La Vanguardia, TR3SC or Atrápalo.com.