Client: LOCAMENTE. Own brand product.
Objective: To develop a fun concept of an inclusive LGTBI pool party with the overall aim of making it one of the best summer parties.
Action: Creation of the brand (naming, logo, image) + Campaign launch + Content + Programming + Production of all the editions.
To launch the brand we brought back the singer Tata Golosa and recorded a song based on her popular tune ‘Los Micrófonos’, with a video of Salva Musté included. The song was chosen because we wanted the brand to make a big splash quickly. We succeeded as it got into the ranking of ‘Summer freak songs’ of ‘Los 40 Principales’ Spanish top songs list, which we are very proud of. We let humour be the main character, this has been the result.
We knew the campaign had worked right from the beginning. All kinds of “species” came to dance and swim in La Piscini. The girls from AlCuadrado perfectly captured the atmosphere of that small oasis where everyone, except prejudices, were welcome.