Objective: Make Locamente public as a creative agency sending a different greeting card. Create a piece that transmits our values and style, and at the same time could be shared by the users.
Action: Conceptualization and design. No budget.
In Locamente we think that LOVE is what truly defines a family. That’s why we wished Merry Christmas with different versions of ‘The Nativity Scene’ for all kind of families. Our Facebook campaign had the intention to claim family diversity and it got a good engagement with more than 120,000 people reached (60,000 organically), 1,000 likes and more than 550 shared. The greetings cards also appeared on advertising websites such as Marketing Directo or Control Publicidad.